Strategic Design Research
Creating a better understanding of GenZ subcultures for designing strategies. Our research draws on visual ‘kinds of seeing’ – foreseeing in co-evolvement with designing future visions. Our researchers are GenZers.
The three-stage method of visual foresight research:
Stage 1: Visual apprehending NextGen expressions
Stage 2: Seeing patterns & visual interpretation of subcultural meaning
Stage 3: Spin out a visual foresight map
Subcultures
Visual study of GenZ subcultures:
- Cottage core (154)
- Do-It-Yourself (207)
- Crochet (50)
- DIY Entrepreneurs (83)
- Zine craft (28)
- Fandom (376)
- Indie pop (72)
- K-pop (120)
- Post Cyberpunk (83)
- Swifties (53)
- Gorpcore (243)
- Micro – influencers (78)
- Nomadic living (585)
- Digital nomads (88)
- Off grid nomads (34)
- Tiny house living (76)
- Van living (117)
- Plant parents (98)
- Slow living (96)
- Social Foodies (355)
- Social dining (101)
- Vegan (211)
- Zero alcohol (43)
- Uncategorized (2,127)
- Urban living (447)
- Art scene (77)
- Gay fetish (14)
- Martial art (44)
- Maximalist fashion (64)
- Modern punk (46)
- Social brutalists (59)
- Techno (143)
- Vintage (224)
- Analog renaissance (169)
- Thrifters (55)
Trends
Seeing social patterns
Values
Underlying values
Compositional pattern
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Technical pattern
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Real life case collab
All pattern counts:
- Adventure (84)
- AI generated (30)
- analog (123)
- Avatar (18)
- Away from overcrowded experience (22)
- bird eyes view (26)
- Build-it-Yourself (27)
- celebrity endorsement (5)
- Comic (14)
- Craftivism (183)
- Cultural diversity representation (36)
- Dance moves (37)
- Eco friendly design (508)
- Escapism (100)
- Establishing view – context setting (33)
- Facebook (44)
- fan community (32)
- fan craft (69)
- Fluid working traveling relaxing (169)
- frog eyes view (2)
- Futuristic high tech design (112)
- Gender fluid (13)
- group selfie (2)
- guidebook (9)
- Heritage design (23)
- human augmentation (5)
- Idealized sense of freedom (116)
- Instagram (1,776)
- interieur view – inside out (25)
- Look a likes (20)
- meme (30)
- Minimalism (94)
- Moral ambition (84)
- On top of the roof (30)
- ordered gear (29)
- personal point of view – photographer eyes (24)
- pinterest (1,560)
- pop video (4)
- Poster shoot (28)
- Printerest (1)
- red carpet shoot (9)
- reddit (69)
- selfie mirror (41)
- singalong (6)
- social bonding (40)
- Submerge into a fictional universe (35)
- Tiktok (193)
- Token of admiration (20)
- Vintage (1)
- Youtube (253)
Join our Community Platform
We offer flexible options, which you can adapt to the different needs of each project.
GenZer
€90
Access to 5 exclusive Études Articles per month.
Weekly print edition.
Exclusive access to the Études app for iOS and Android.
MKB
Connoisseur
€1200
Access to 20 exclusive Études Articles per month.
Weekly print edition.
Exclusive access to the platform .
Corporate
Expert
€3800
Exclusive, unlimited access to Visual database.
Weekly print edition.
Exclusive access to the platform