Trend: Relationship with the buyer

Subculture: Etsy sellers (handmade fashion)

Value: Increased personalization

Image production: KomendovskArt

Source: https://www.etsy.com/listing/1769904447/personalized-denim-jacket-custom-hand?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=custom+painted+jacket&ref=sc_gallery-1-8&frs=1&search_preloaded_img=1&plkey=d84a8eed938651acee8dfdb0fc0d7e42b53d9bae%3A1769904447

Image circulation: Etsy website

By: Giorgia Milanese