Trend: Physical sharing with friends

Subculture: Gen-Z Strava Users

Value: The ability to physically connect in a growing individual and digital world

Image production: Alpinerunproject

Source: https://www.instagram.com/p/C_V2TxwNTMl/?img_index=1

Image circulation: Instagram, Strava Profile, #Trailrunning

By: Abel van Beest