Trend: Popularity of Urban Outdoor Activities, Desire for a Nature-connected Living Space, Utility-Driven Purchases

Subculture: Urban Outdoor

Value: Hybrid Lifestyle, Health Focus & Eco-Conscious Living

Image production: Chums

Source: https://www.ballerstatus.com/2023/06/08/chums-japan-launches-40th-anniversary-collection-in-the-u-s/

Image circulation: Google Image

By: Wei Wang