Trend: Popularity of Urban Outdoor Activities, Desire for a Nature-connected Living Space, Utility-Driven Purchases

Subculture: Urban Outdoor

Value: Hybrid Lifestyle, Health Focus & Eco-Conscious Living

Image production: TVING

Source: https://www.soompi.com/article/1466753wpp/new-journey-to-the-west-spin-off-spring-camp-unveils-new-poster-including-ahn-jae-hyun

Image circulation: Google Image

By: Wei Wang