Trend: Rise of influencers

Subculture: Data-Driven Self-Improvement

Value: Social validation

Image production: Hungry Runner Girl

Source: https://www.instagram.com/hungryrunnergirl/?utm_source=ig_embed&ig_rid=9602c086-093e-48bc-ae00-05b228c1424a

Image circulation: Instagram

By: Lonneke Visser