Trend: Meme culture

Subculture: Gymbro’s/Gymrats

Value: Community and Identity Expression

Image production: wepushnow

Source: https://www.instagram.com/reel/C51cr7II3Lc/?igsh=MWxkc2d3dTM1YWRhaw==

Image circulation: Instagram

By: Thibauld Demaret