Trend: Aesthetics is Key

Subculture: Gen-Z (Tech Savvy) Fitness Enthusiasts

Value: Aesthetics, Fitness as a status symbol, seeking approval

Image production: @homitskyyy on Instagram

Source: https://www.instagram.com/homitskyyy?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Image circulation: Instagram, Pinterest

By: Olivier Lasonder