Trend: We’ll get there, Together / Group Animals / Lead by Example

Subculture: Gen-Z (Tech Savvy) Fitness Enthusiasts

Value: Trust within community, Seeking Approval, Togetherness, Fitness as a status symbol

Image production: @nomadesrunnerscrew on Pinterest

Source: https://nl.pinterest.com/pin/459437599504204314/

Image circulation: Pinterest, Instagram

By: Olivier Lasonder