Trend: Expensive, minimalist clothing

Subculture: Cycling coffee culture

Value: social interaction and community feeling, practicallity, tradition and innovation

Image production: pedales.cc

Source: https://www.instagram.com/p/CEbo8QdILF9/?igshid=1hnhnisowvois&epik=dj0yJnU9WS1CWW5QMzJuM0ZFMGU1NGlNeVRBWlJrLUR5Njk5VjYmcD0wJm49MENJNk1FdkVna3JpNlNYU1FYNkVoQSZ0PUFBQUFBR2NTVUNV

Image circulation: Pinterest

By: Cos Neven