Trend: Relationship with the buyer

Subculture: Etsy sellers (handmade fashion)

Value: Increased personalization

Image production: AnyaShopStudio

Source: https://www.etsy.com/listing/1413455244/custom-name-necklace-18k-gold-plated?click_key=8266bd10a94a2cd962543221d5927b1a2b07632c%3A1413455244&click_sum=37ab9388&ref=shop_home_feat_1&pro=1&sts=1

Image circulation: Etsy website

By: Giorgia Milanese