Trend: Individuality (being unique)

Subculture: Etsy sellers (handmade fashion)

Value: Expanding into new niches

Image production: HeirloomHardwood

Source: https://www.etsy.com/listing/1800108823/moo-deng-gang-embroidered-sweatshirt?click_key=1fada8ef96253029ed32510b2ecdecc9427c3922%3A1800108823&click_sum=e44868c9&ref=shop_home_active_3&pro=1

Image circulation: Etsy website

By: Giorgia Milanese