Trend: Sustainability, Tech driven clothing, Authentic and value driven

Subculture: Tech Wear Enthusiasts

Value: Integrity

Image production: Patagonia

Source: https://eu.patagonia.com/gb/en/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html

Image circulation: Website

By: Shivangi Desai (6001955)