Trend: Meme culture

Subculture: Gymbro’s/Gymrats

Value: Community and Identity Expression

Image production: fitnesshaven_official

Source: https://www.instagram.com/reel/C9m1PfxuFHs/?igsh=MXR6bWJraG5wY3Nuag==

Image circulation: Instagram

By: Thibauld Demaret