Trend: Calories/Food tracking

Subculture: Gymbro’s/Gymrats

Value: Data-Driven Performance Optimisation

Image production: scaseyfitness

Source: https://www.instagram.com/reel/C_ddfuxMyea/?igsh=NDZkbXVnMDN6eG5n

Image circulation: Instagram

By: Thibauld Demaret