Trend: 6. Collective adventurism

Subculture: Gorpcore

Value: Desire for collective in-person experiences

Image production: Arc’teryx

Source: https://www.businessoffashion.com/articles/retail/salomon-arcteryx-wilson-anta-amer-brand-growth/

Image circulation: Google images > Gorpcore > hiking

By: Chanine Enthoven