Trend: Cross-sport Collaboration and Learning

Subculture: High-Performance Sailors Community (A Gen-Z Subculture)

Value: Innovation, Adaptability

Image production: © C.GREGORY/INEOS BRITANNIA

Source: https://www.ineosbritannia.com/en/articles/648_Meet-the-Crew-Grinders-turned-Cyclors.html

Image circulation: britania team page

By: Laura van Veen