Trend: Second-hand clothing

Subculture: Consumers of second-hand clothing

Value: Affordability & Sustainability

Image production: Creative Commons

Source: https://www.depop.com/?utm_source=Brand%20SEM&utm_medium=paid%20advertising&utm_campaign=PAID_GG_GLOBAL_PRO_SEARCH_ALL_BRAND-DEFENCE&utm_content=depop&gad_source=1&%243p=a_google_adwords&%24always_deeplink=false&%24canonical_url=https%3A%2F%2Fwww.depop.com%2F%3Futm_source%3DBrand%2520SEM%26utm_medium%3Dpaid%2520advertising%26utm_campaign%3DPAID_GG_GLOBAL_PRO_SEARCH_ALL_BRAND-DEFENCE%26utm_content%3Ddepop%26gad_source%3D1&~ad_set_id=151938097856&~campaign_id=20387985809&~channel=Brand%20SEM&~keyword=Paid%20Search&~placement&~campaign=PAID_GG_GLOBAL_PRO_SEARCH_ALL_BRAND-DEFENCE&~feature=paid%20advertising&gclid=CjwKCAjwjsi4BhB5EiwAFAL0YFeZLstvGDFobgBcso1XTuZ_5Savk16vahEpmnCHG0Hey1m5fiZwixoCQ4cQAvD_BwE&_branch_match_id=1301855036153147395

Image circulation: Google Images, Pinterest, Social Media

By: Gilles Lhoëst