Trend: Physical activity

Subculture: Wi-fi Tribe (digital nomads)

Value: chasing “belonging”, reaching holistic well-being, pursuit of entrepreneurial freedome

Image production: Always in Colour

Source: https://i.pinimg.com/enabled_lo/564x/dd/1f/86/dd1f865a307debce6a48fd385daf98e7.jpg

Image circulation: Shared on Pinterest, found through “climbing equipment” search

By: Giorgia Benedetti