Trend: Physical activity

Subculture: Wi-fi Tribe (digital nomads)

Value: chasing “belonging”, reaching holistic well-being, pursuit of entrepreneurial freedome

Image production: Pinterest

Source: https://i.pinimg.com/enabled_lo/564x/2a/af/f4/2aaff470c852f6c8f9afb45f567f9a80.jpg

Image circulation: Shared on Pinterest, found through “surf equipment” search

By: Giorgia Benedetti