Trend: Physical activity

Subculture: Wi-fi Tribe (digital nomads)

Value: chasing “belonging”, reaching holistic well-being, pursuit of entrepreneurial freedome

Image production: Alpine Fit

Source: https://i.pinimg.com/564x/a3/6e/6b/a36e6b54e4740b4627f1b10221712df5.jpg

Image circulation: Shared on Pinterest, found through “trekking equipment” search

By: Giorgia Benedetti