Trend: The rise of adrenaline-driven lifestyles

Subculture: Martial Art Movement

Value: Community-seeking through diverse experiences

Image production: The Guardian

Source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.theguardian.com%2Fsport%2F2017%2Faug%2F26%2Flas-vegas-strip-conor-mcgregor-fans-floyd-mayweather-fight&psig=AOvVaw1CnkB4dyC5DSWe9OMY075K&ust=1729333587968000&source=images&cd=vfe&opi=89978449&ved=0CBQQjRxqFwoTCJjo1ujbl4kDFQAAAAAdAAAAABAE

Image circulation: Google

By: Bram van ‘t Hoff