Trend: Branding and commercial spaces

Subculture: Padel tennis among Gen Z

Value: Being more than just a sportsbrand

Image production: Etilertennisclub

Source: https://www.instagram.com/etilertennisclub/reel/C9iNVfNAxjK/?locale=es_US__________%EF%B8%8F%EF%B9%9Dxiaohaola.com%EF%B9%9E________%2C__90______%2C_%EF%B8%8F%EF%B9%9Dxiaohaola.com%EF%B9%9E____6__&hl=ar

Image circulation: Instagram

By: Tessa Scholing