Trend: Eager of engagement

Subculture: Fandom Product Creators in China

Value: Social Lifestyle

Image production: Shenhaiwuzeigaijiaofan

Source: https://www.xiaohongshu.com/discovery/item/66cc3984000000001f039d0f?source=webshare&xhsshare=pc_web&xsec_token=AB-x-TUdQCu_7agfrUVqpVTqjQwbncOVa5tqO0LOBysOk=&xsec_source=pc_share

Image circulation: Platform: Xiaohongshu #CPGZ

By: Yumeng Lu