Trend: Relationship with the buyer

Subculture: Etsy sellers (handmade fashion)

Value: Increased personalization

Image production: DobrovolskaArtCustom

Source: https://www.etsy.com/listing/1681570482/painted-denim-jacket-make-to-order-hand?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=custom+painted+jacket&ref=sr_gallery-1-40&frs=1&sca=1&content_source=d17e4d94ae543bb634a18f0f8262a67c2ec7082b%253A1681570482&search_preloaded_img=1&organic_search_click=1

Image circulation: Etsy website

By: Giorgia Milanese