Trend: Achievement urge

Subculture: Run clubs

Value: Increased self awareness and self-confidence

Image production: –

Source: https://www.vogue.com/article/lessons-from-running-new-york-city-marathon-for-the-first-time?epik=dj0yJnU9Ml9KWUNqVWVpMW5JNmN2b2tGSVV2aWNZbkN6ajJQTHEmcD0wJm49RXFKdGdqekh4VUhwZFJyT0k2VFJDUSZ0PUFBQUFBR2NHb2w4

Image circulation: Pinterest #Runclubs

By: Inger Westra