Trend: Community-driven

Subculture: Run clubs

Value: Looking for like minded people in the real world

Image production: Weslley Cordeiro

Source: https://www.instagram.com/p/C6UDRGWreIj/?epik=dj0yJnU9dnNMVDBSN19Cel9QRTA4OWdUa2oxekYycS1sVElsRTgmcD0wJm49eFlvd3hIY0JDZVBHeGw0UGVsdkVtdyZ0PUFBQUFBR2NHb1Bn&img_index=1

Image circulation: Pinterest #Runclubs

By: Inger Westra