Trend: Increasing popularity of ethical companies

Subculture: DIY culture

Value: Transparancy

Image production: Patagonia

Source: https://eu.patagonia.com/nl/en/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html?srsltid=AfmBOoq63Hzjad6P93HnezaWI_RowofFhO8JVUmIb6ioxpjEpy-HrEhL

Image circulation: Pintrest

By: Bloem Lukassen