Trend: Blur line between creator & consumer

Subculture: Fandom Product Creators in China

Value: Mutual Engagement

Image production: actor001

Source: https://www.xiaohongshu.com/discovery/item/657d15a3000000003802c824?source=webshare&xhsshare=pc_web&xsec_token=AB-j-VZdKRpM3Zj3kr-xzTvVmJEf0zttrwRVKhWy8uI6k=&xsec_source=pc_share

Image circulation: Platform: Xiaohongshu #Chiikawa

By: Yumeng Lu