Trend: Increasing popularity of ethical companies

Subculture: DIY culture

Value: Sharing voice

Image production: Contouringmylife

Source: https://www.tiktok.com/@contouringmylife/video/7108122134001569067?q=help%20me%20shein%20&t=1728995725992

Image circulation: Tiktok

By: Bloem Lukassen