Trend: Environmental Advocacy through Sport

Subculture: High-Performance Sailors Community (A Gen-Z Subculture)

Value: Sustainability

Image production: © Sailing Energy/The Ocean Race

Source: https://www.theoceanrace.com/en/news/12639_Entries-open-for-The-Ocean-Race-Europe

Image circulation: ocean race event page, team page, instagram

By: Laura van Veen