Trend: Environmental Advocacy through Sport

Subculture: High-Performance Sailors Community (A Gen-Z Subculture)

Value: Sustainability

Image production: Simon Bruty for SailGP

Source: https://www.yachtsandyachting.co.uk/articles/news-and-events/sailgp-moves-towards-sustainable-future-as-it-visits-plymouth-30-31-july/

Image circulation: yachts and yachting article

By: Laura van Veen