Trend: Adoption of Advanced Technology

Subculture: High-Performance Sailors Community (A Gen-Z Subculture)

Value: Innovation, Adaptability

Image production: Red Bull Content Pool

Source: https://skippers.ch/actualites/courses/red-bull-foiling-generation-une-victoire-surprise-mais-pas-volee-84275/

Image circulation: redbull youth foiling event, instagram, event page website

By: Laura van Veen