Trend: Focus on Sustainability

Subculture: High-Performance Sailors Community (A Gen-Z Subculture)

Value: Sustainability

Image production: © Amory Ross / 11th Hour Racing / The Ocean Race

Source: https://www.theoceanrace.com/en/news/13263_IMOCAs-set-torrid-pace-in-the-Atlantic

Image circulation: Ocean Race website

By: Laura van Veen