Trend: Brand/business value increasement opportunities

Subculture: Run clubs

Value: Brands part of identity

Image production: Nike

Source: https://www.fibre2fashion.com/news/apparel-news/us-nike-partners-with-strava-to-bolster-digital-fitness-experience-287736-newsdetails.htm

Image circulation: Pinterest #Runclubs

By: Inger Westra