Trend: We’ll get there, Together

Subculture: Gen-Z (Tech Savvy) Fitness Enthusiasts

Value: Trust within community, Togetherness, Growth, Transparency

Image production: @whoop on Instagram

Source: https://www.instagram.com/whoop?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Image circulation: Instagram

By: Olivier Lasonder