Trend: Environmental Advocacy through Sport

Subculture: High-Performance Sailors Community (A Gen-Z Subculture)

Value: Sustainability

Image production: turn the tide on plastic content

Source: https://www.wsidigital.ie/blog/cause-marketing-purpose-driven-brands/turn-the-tide-on-plastic/

Image circulation: team website, instagram, turn the tide, campain

By: Laura van Veen