Trend: Customization and Personalization of Gear

Subculture: High-Performance Sailors Community (A Gen-Z Subculture)

Value: Excellence, Adaptability

Image production: America’s cup

Source: https://www.instagram.com/americascup/p/DArEU-dq6Wm/

Image circulation: instagram, PuigWomensAmericasCup, teams

By: Laura van Veen