Trend: Meme culture

Subculture: Gymbro’s/Gymrats

Value: Community and Identity Expression

Image production: theadambankfit

Source: https://www.instagram.com/reel/C8UuUMXuk6f/?igsh=MWFtMmh2a3FlZnlhaQ==

Image circulation: Instagram

By: Thibauld Demaret