Trend: Shift back to offline

Subculture: Run clubs

Value: Looking for like minded people in the real world

Image production: Your Friendly Runners

Source: https://www.instagram.com/p/CFHQM6-HS1L/?igshid=b2naszeqae68&epik=dj0yJnU9UGVweHpSNWFmcjdzNGJsYWQyRmpRWURhbmUtSFNuNVImcD0wJm49OHhMU1RhMW9nMlpxQzJzS3QtWDlkQSZ0PUFBQUFBR2NHbjVF

Image circulation: Instagram

By: Inger Westra